Featured - Design Agritech farmer Agriculture solution app design.
Problem — farmers aged 25–75, many using a smartphone for the first time, needed to act on crop and market data without a manual.
My role — as product design lead I stripped the core flows to the essentials: large touch targets, plain-language labels, icon-first navigation, and a calm green system that signalled trust and reliability.
Outcome — a low-literacy-friendly interface first-time users could navigate without training or hand-holding.